Disable Google Now travel time updates

I use a Google Pixel and yesterday, Google Now asked if I'm interested in travel time updates to a shopping mall I recently visited and I happened to tap on 'yes'. Now, it shows me the ETA to that place all the time. I wish to disable ETA for this place now. I'm pretty sure this feature was available as a yes/no question in Google Now > Customize > Everything else. But at the moment, I do not see it. Has it moved elsewhere? Anyone having insight on this, please help.