Equivalent to PostgreSQL's Dollar-quoted String Constants for SQL Server

Is there an equivalent of PostgreSQL's [Dollar-quoted String Constants](https://www.postgresql.org/docs/9.2/static/sql-syntax-lexical.html) , on SQL Server? I would like to enter HTML string literals that would potentially contain single or double quotes in them. Example: UPDATE table_name SET column_name = $$ Here's a string that contains "double quotes". $$ WHERE condition = true **Edit:** The reason I'm asking this is because I would like to update some rather big HTML "web parts" that are stored in the database (yuck!). Because at work we use that kind of CMS (which I won't give you the name). So I don't want to have to escape my single quotes every time. That's why I'm asking about that kind of feature. If I understand correctly, [QUOTENAME](https://learn.microsoft.com/en-us/sql/t-sql/functions/quotename-transact-sql) would still require me to double my single quotes.