How to import an image from a file, using OPENROWSET, to a table record?

I am trying to import a small image from a file located on my MS SQL Server to a column in a database setup as VARBINARY(MAX). I have declared a variable as VARBINARY(MAX) and would like to assign the image to that variable. Once assigned I have to locate the records and store that image to those records. I have a query that works to store the image to the column, but for the life of me I cannot import new images from files on the servers SSD.

USE [Mydb]
DECLARE @ImageFile VARBINARY(MAX)
SELECT @ImageFile = 'Abracon.jpg'
FROM
    OPENROWSET(BULK 'C:\Users\admin\Pictures\Abracon.jpg', SINGLE_BLOB)
    AS BLOB;

Running this query gives me the following error: > Msg 257, Level 16, State 3, Line 16 > >Implicit conversion from data type varchar to varbinary(max) is not allowed. Use the CONVERT function to run this query. I read the OPENROWSET page at learn.microsoft.com, but I still don't see my error. What am I doing wrong?