EXPORT specific columns to INSERT statements

Is there a way to export specific columns and a fixed number of rows from a table to INSERT statements? I am trying to generate these for unit testing based on a large production table so using something like "Generate Scripts" in SQL Server Management Studio is out of the question. There are a few tools that might be able to do this, but something so trivial in MySQL should not be that complex in SQL Server (at least I would hope not).