How Do I Package a Django Website for Debian (Not a Python Package or Egg)?

I have been searching for the last two weeks and chased myself into multiple dead ends trying to figure out the path that takes me where I want to go. However I finally have to admit that my answer isn't clearly posted anywhere, and here we are. I'll start off my clarifying: I don't want to build a redistributable Django "App" which seems to mean "plugin" - This isn't a python plugin, it's a full fledged website with an FCGI server, /etc/init.d script, config file in /etc/djangoapps and a requirements.txt for the plugins my site uses. I want to build a deb package to allow me to deploy to a Dev and Prod server from a build server (I'm using Bamboo, but Jenkins should be the same principle.) I also want to do this on Debian 7 Wheezy, not Ubuntu. PKGME Seems to do the job on Ubuntu and Debian 8, however it fails to install in a functional state in Wheezy, and I was unable to find a way to fix it. So I went with trying setuptools, stdeb, and debuild to create my package, which causes me to wind up with an egg, inside a deb, that does not contain any of my /etc or /usr files. So what is the proper method here?