systemd rejecting with 'more than one ExecStart= setting'

I'm trying to write a systemd service file for redis. Here's my file: [Unit] PartOf=smp-data-services.target Description=Redis persistent key-value database After=network.target [Service] ExecStart=/opt/eg/share/redis/bin/redis-server ExecStop=/opt/eg/share/redis/bin/redis-cli Restart=on-failure User=eg Group=eg [Install] WantedBy=multi-user.target No matter what I do, I keep getting: # systemctl daemon-reload systemd: redis.service has more than one ExecStart= setting, which is only allowed for Type=oneshot services. Refusing. I can start redis on the command line with no issue like this: /opt/eg/share/redis/bin/redis-server I've read that redis' daemonized forking process is non-standard, and I should avoid Type=forking or oneshot.