Whats the alternative to “exclude” command of rpm.spec file in debian package building

While building an rpm package we can use this exclude command in the spec file to exclude the particular file in certain packages. ex. %exclude foobar/bin/printjob_svr.bin How and where do we specify the same while building a deb package? I have a list of files that need to be excluded while building different packages from the source. Right now I am able to build three different packages from the source but all the files are present while installation.