vim - open file and goto line number using <filename>:<line nbr>:

Several tools such as grep, py.test, etc ... use the pattern :: to point to errors. For example: ; grep -Hn Common setup.cfg setup.cfg:11: Common How can I modify vim and gvim so that I can invoke them like so: gvim setup.cfg:11: instead of gvim setup.cfg +11 I know that I can write a small shell script that would parse things but I wonder if there is an easier way.