Tools for coloured information from command line

I want to provide information to users. For example, it would be helpful to provide curated lists of recommended programs tailored to users’ needs-such as a Disk Usage Analyzer for those managing storage space. This way, users can easily discover useful tools relevant to their tasks, rather than having to search for them on their own. I could do it through bash commands in the command line. Are there some useful tools to show coloured output and information in the command line? Perhaps using info? For instance I can run the command info ls Could do something similar.