How to deploy printer with Profile Manager

Good evening, someone know the best practice for deploy printer on a mac with Profile Manager? I have add to my Server on System->Printer the printer with AirPrint and it is recognised, with model and position. I use payload "Print", but the printer is deployed on mac only with "generic driver". I have tried to install first the driver and after push the payload, but doesn't work. Always "generic driver". The problem is, generic driver some function are unavailable... Some ideas? Thanks