How to sign an application bundle with the same display name as the installer package?

I can sign a bundle with "Mac Developer" identity which is connected to my Apple account user name (ie a "person"). I can sign the package (.pkg) that contains the bundle with a "3rd Party Mac Developer Installer" identity (ie an "organization"). This results in the signature on the package (the organization) being different than the signature on the component (the developer that built the component). It seems the "Mac Developer" name is hard linked to the Apple developer account and it is not possible to slide in the organization name instead. How to sign components (applications, executables) with an organization name instead of a human person name?