Can I do reverse traceroute?

Is it possible to do reverse traceroute ? This is very important for me to know, Why the websites are loading slow for my clients in certain area ? I have explained my problem here: (why i need reverse traceroute) https://unix.stackexchange.com/questions/181991/traceroute-mtr-from-multiple-locations-how-can-we-do-it-or-alternate-way