Android Market on Pandigital Novel, without rooting?

Pandigital is advertising on their site, that users of their devices can now "download & enjoy Android apps" after applying a firmware update. I've applied the update to my wife's Novel, but haven't found any shortcut to the Android Market on the device since. I tried using the Android Market website, and it doesn't seem like that will work without having the Market installed on the device. Is there a way to get Android Market on the Novel, without rooting it? More details of the device in question: **Model Number** (in About screen) - PD_Novel **Model Number** (on back of device) - PRD07T10WWH756 **FCC ID** - TLZ-NU706 **Firmware Version** - SH20_20110302_K_PD_INX7E_ENG_6410POP **Kernel Version** - 2.6.29 fsysky@fsysky Mon Jan 24 18:22:16 UTC 2011 **Build Number** - PD_Novel 2011.03.02